Living Proof | Perfecting Spray Launch
Art Direction
Print Design
Social design
To create awareness around Living Proof's newest product, Perfecting Spray, I created printed materials and digital assets to share on Living Proof’s social media accounts. I began the work for this project by art directing a photoshoot with the talented photographer, Heather McGrath. My team and I then went on to create various campaigns centered around Perfecting Spray's messaging centered around hair hydration. We sent samples of the product to an exclusive group of our biggest fans called "proofies" to get them excited and prepare them to spread the word on social media.
CEO and Co-Founder of Birchbox, Katia Beauchamp, shared this insta-story when she received our Valentine's day package.
