Instant De-Frizzer Launch
Storyboarding
Art Direction
Art directed, story boarded, and designed assets around De-Frizzer’s launch campaign tagline “De-frizz on the fly.” The idea was to show how three women with different hair types could use this product quickly during their daily routine. All of the video and photo assets needed to be versatile to be used across digital and print channels, so everything was show with different aspect ratios in mind.
